Cannes Lions: Festival de Creatividad
Cannes Lions, es el evento que reúne a los amantes y profesionales de la
tecnología, publicidad, social media, marketing, diseño, innovación y
entretenimiento para hablar sobre creatividad y premiar a los mejores trabajos
en cada área.
El
festival se realiza cada mes de junio y dura una semana. Éste evento reúne a
los mejores profesionales en la industria de la creatividad y expone sus
trabajos, estableciendo los parámetros de lo bueno en cada rubro.
Además
de la premiación, el festival incluye ponencias, talleres, fiestas,
exhibiciones, discusiones y otras actividades encaminadas a descubrir qué le
espera a la industria en los próximos años.
Muchos
creativos realizan sus proyectos con miras a ganar uno de los codiciados
Leones, ya que son considerados los reconocimientos más importantes en
creatividad.
Este año se realizó la entrega número 62, y se entregaron Leones en 16 categorías.
Los
ganadores obtienen, además del trofeo, un ascenso en su estatus profesional y
un gran respaldo para futuros proyectos.
A
partir de las piezas y proyectos ganadores, el festival establece qué tipo de
conceptos son los más creativos, los más
efectivos y los más estratégicos. De cierta forma, marca una línea que el
resto de profesionales creativos suelen seguir.
Consumir
los proyectos de los ganadores siempre es un buen ejercicio para alimentar nuestra creatividad, tomar
inspiración y construir un criterio sólido sobre el trabajo en la industria
publicitaria.
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