La generación de contenidos en el posicionamiento del mercado

Aquellos quienes  han ganado experiencia trabajando con marketing,  saben perfectamente que el centro del éxito es la generación de contenidos apropiados para el público al que se ha establecido llegar o afectar de manera positiva.

Crear contenidos es transmitir información a un determinado sector al que hemos dirigido nuestra atención por considerarlo una “meta” y se vuelve una necesidad conocer sus necesidades y las preferencias que tienen para posicionarnos en sus mentes como la primera opción de compra.

El beneficio es más grande, ya que al generar regularmente buenos contenidos y  publicarlos en la propia web o en redes relevantes para los buscadores, permite llegar directamente al público objetivo en un momento clave, que es cuando 'busca' algo, como una solución a un problema y además el mismo contenido puede transmitir el mensaje.

El posicionamiento no debe verse como un simple compromiso si no como una lucha diaria, a la que nos enfrentamos con el fuerte conocimiento, que estamos siendo responsables al crear una campaña publicitaria y sobre todo, estamos respetando y siendo totalmente transparentes con los consumidores.


El reto es amplio y únicamente aquellas empresas con conciencia de su magnitud y verdaderamente comprometidas con el éxito, perseverarán en trazar un camino dentro de una era en la que el conformismo puede ser el mayor enemigo.


35 comentarios:

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  2. Gracias por el artículo, totalmente cierto que necesitamos conocer las necesidades de nuestros clientes para generar un contenido valioso para ellos.

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  5. Muy interesante el articulo, muchas gracias, se agradece, yo estoy iniciando un blog asi que me viene muy bien esta info, saludos desde México.

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  9. Enhorabuena por el artículo, estoy totalmente de acuerdo: sólo aquellas empresas que sean customer centric acabarán triunfando, es cuestión de tiempo.

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