Importancia de las Relaciones Públicas en la Empresa
Las Relaciones Públicas, la importancia de saber venderse.
La imagen de una empresa es
de vital importancia para su desarrollo y evolución, de ninguna manera podrá desarrollar
su potencial sin una imagen llamativa y de interés para su público meta.
Por eso definimos las
relaciones públicas como: “el conjunto de acciones destinadas a crear
y mantener una imagen sólida y respetable tanto para el publico interno como
externo, no solo enviando mensajes en pro de la empresa y sus actividades, sino
también recopilando información sustancial de sus clientes/consumidores y
conocer sus gustos, necesidades, intereses, opiniones, etc.”
La importancia de las
relaciones públicas radica en generar un vínculo entre empresa y consumidor,
generando una imagen positiva y que genere una buena promoción de ésta, que
concadenado a eso, refleje un clima favorable para las ventas.
En El Salvador, según una
investigación de la Universidad Don Bosco, realizada en 2006, las primeras
empresas que implementaron este departamento son: La Constancia, La Prensa
Gráfica, Hotel Sheraton El Salvador, Diario El Mundo, entre otras.
La actividad se ha ido
abriendo paso de manera paulatina pero consistente, debido a la necesidad de
las empresas de establecer vínculos con su entorno.
Para Lucía León, Gerente
General de Rethos Reputation Management: a las Relaciones públicas se les conocía
como la actividad de la “mano helada”, haciendo alusión a esta
profesión, porque siempre se tenía una bebida en la mano y presentes en los
eventos, para dedicarse especialmente, en actividades sociales.
Hoy en día, se ha ido
abriendo el campo gracias a su reconocimiento y consolidación que ha tenido la
actividad, por parte de algunas empresas como: Grupo Q, Almacenes Siman, La
Constancia, entre otras.
La actividad se centra en la
incansable búsqueda de otras formas para que la gente crea en la marca y que
sean fieles a ésta, por lo que en nuestro país dependerá la evolución del
comercio para que las demás empresas implementen estos departamentos como
herramientas de comunicación eficaz tanto interno como externo para las
empresas.
Por: Juan José Vásquez
El éxito en relaciones públicas se basa en un trabajo en equipo, sólo de esta manera las estrategias de comunicación, para con una firma o empresa, se aprovecharán al máximo y lograrán ser eficientes y eficaces.
ResponderEliminarDichas acciones tienen como objetivo transmitir una imagen clara, transparente y de confianza, para fortalecer los vínculos existentes con el consumidor.
Les comparto un artículo que proporciona consejos para mejorar las relaciones públicas.
http://goo.gl/UkW0aJ
Cuando dices "en nuestro país" te refieres a que país?
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