¿Que es la Comunicación Interna?
La comunicación interna es el medio de
aseguramiento de eficacia en las empresas. Con ella uno puede entablar una
interacción entre el cliente interno o empleado y la empresa. Y el resultado de
esto es la fidelidad e identidad del trabajador con la empresa.
Entre los retos en la actualidad que se
hallan en el círculo de necesidades de la empresa, la identidad o
reconocimiento del empleado con la empresa es de los más importantes. Si no se
establece un vínculo entre el trabajador y su empleador, él simplemente puede
irse en busca de ofertas más llamativas a éste.
Pero,
si se le muestra aprecio, se le enseña la historia, valores, objetivos de la
empresa; su valor en la colaboración dentro del sistema, entonces el empleado
se sentirá propio de la empresa y generará una fidelidad a la misma, lo que
permite que no sea alguien fácil de comprarse por la competencia o similares.
Al tiempo de ello, al crearse una forma de
comunicación, se reducen los rumores, que son la base fundamental del mal
trabajo. Pero debe entenderse que la comunicación es que haya una respuesta de
quien recibe el mensaje, no es solamente darlo. Éste es el detalle que separa a
sólo dar información con la comunicación.
Para crear comunicación, se debe usar los
dos modos: ascendente (de abajo hacia arriba) y descendente (arriba hacia
abajo), pero debe saberse que amabas con muy vitales. Entre las herramientas se
hallan las revistas internas, los manuales del empleado, la intranet, entre
otros.
Otro de los medios son las reuniones
anuales y las conferencias, en donde se puede entablar una comunicación directa
con los empleados y sus dudas o necesidades. Ello hará disipar cualquier rumor
o pregunta que se pueda hallar dentro de la empresa.
La comunicación interna permite a los
empleados a interactuar con su empresa, al tiempo que se establece una relación
de identidad con la compañía. A la vez que asegura el labor y la efectividad
del trabajo en la misma.
Por: José Rousslin
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