¿Qué es Consumer Value?


Consumer Value es la valoración que hace el consumidor de un producto o servicio, comparando los beneficios que recibe de este con su precio.

En la actualidad las empresas estudian el consumer value para poder entregar un producto o servicio que satisfaga al consumidor y en algún momento que este se vuelva fiel a la marca.

No todas las personas tienen la misma percepción del valor de un objeto, cada una tiene su opinión y diferentes necesidades, por lo que medir el consumer value no es una tarea muy fácil, hay que realizar una muy buena segmentación y conocer bien a los clientes a los que se está dirigiendo la compañía, realizar diferentes estudios de opinión para poder conocer si los beneficios que se están publicitando u ofreciendo son los mismo que el cliente siente que está obteniendo.

También es de mucha importancia saber poner el precio perfecto al producto o servicio, como antes se mencionó segmentar, ayuda mucho en esto porque se determina el nivel socioeconómico del target, el precio debe ser razonable para este público, no debe ser extremadamente bajo para no quitarle respeto y confianza a la marca pero tampoco tan alto que ni el propio público objetivo pueda costearlo.

La satisfacción del consumidor debe de ser lo más importante para una empresa ya que esto es lo que hace que los clientes regresen y consuman nuevamente el producto o servicio, una empresa sobrevive con los clientes fieles que regresan continuamente al negocio y lo recomiendan, no de la primera venta, el cliente estará satisfecho cuando sus expectativas se cumplan o se sobrepasen, el objetivo de cualquier compañía debe ser sobrepasarlas para fidelizar a los consumidores

Si el cliente tiene una valoración positiva de la marca y está satisfecho con la misma regresará y la recomendará a más personas. 

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