La importancia del Packaging.
Alguna
vez te has preguntado: ¿Por qué es importante el packaging? Pues te diremos la razones. El packaging es un aspecto muy importante de la identidad
coorporativa, el logo y el packaging
son dos herramientas que ayudan a la construcción de la identidad que queremos
proyectar.
El packaging en los ultimos tiempos ha
estado ligado a la identidad visual y por ésta razón, en los últimos años, se ha
convertido en algo sumamente importante, ya que hasta las mismas empresas
compiten por el packaging más
creativo, o con mejor visibilidad.
¿Qué es
lo que debe transmitir el packaging?
- · Los valores
- · La filosofía de la compañía.
Debido a
éstas razones debe contener colores, tipografía y tipología que vaya acorde con
la imagen de la marca.
El packaging puede ser un factor de
decisión a la hora de la compra y por ésta razón es importante cuidar de:
- · La facilidad a la hora de transportarlo.
- · Que sea agradable al medio ambiente.
- · Que sea seguro para el propio producto.
- · Que sean creativos.
A
continuación te dejamos algunos de los packaging
más creativos:
great, thank you for sharing useful information. i like your blog
ResponderEliminarمحسن چاوشی
Eliminarمیثم ابراهیمی
Wow! Brilliant packaging! I really like the way they do the honey product, it makes me think this is also an organic product.
ResponderEliminarimgrum
Well , I like your article
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Hackerrank.com
Information
Hi...
ResponderEliminarThe primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors.
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