La importancia del Packaging.

Alguna vez te has preguntado: ¿Por qué es importante el packaging? Pues te diremos la razones. El packaging es un aspecto muy importante de la identidad coorporativa, el logo y el packaging son dos herramientas que ayudan a la construcción de la identidad que queremos proyectar.

El packaging en los ultimos tiempos ha estado ligado a la identidad visual y por ésta razón, en los últimos años, se ha convertido en algo sumamente importante, ya que hasta las mismas empresas compiten por el packaging más creativo, o con mejor visibilidad.

¿Qué es lo que debe transmitir el packaging?
  • ·         Los valores
  • ·         La filosofía de la compañía.


Debido a éstas razones debe contener colores, tipografía y tipología que vaya acorde con la imagen de la marca.

El packaging puede ser un factor de decisión a la hora de la compra y por ésta razón es importante cuidar de:
  • ·         La facilidad a la hora de transportarlo.
  • ·         Que sea agradable al medio ambiente.
  • ·         Que sea seguro para el propio producto.
  • ·         Que sean creativos.

A continuación te dejamos algunos de los packaging más creativos:










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