Publicidad para niños
Pareciera que la publicidad es un asunto de grandes, pero
los niños pueden llegar a cumplir un rol muy importante al momento de la
decisión de compra de un producto y esto hace de vital importancia al marketing infantil, ya que aunque éstos
no tengan poder adquisitivo, cuentan con un excelente poder de convencimiento
hacia sus padres.
No sólo se trata de juguetes, porque los niños en la
actualidad pueden pasar día y noche frente a un aparato tecnológico y aquellos
que quieran persuadirlos, deberán conocer qué es lo que puede despertar interés
en un infante.
Impactar la mente de un niño no radica sólo en elaborar
un juego de colores, cada elemento del anuncio impreso o spot, debe cumplir con algunas condiciones para captar la atención
de nuestro público.
Acá te dejamos algunos consejos que debes seguir para
conquistar la mente de los pequeños de la casa:
- Los
niños se deciden por un producto cuando su personaje favorito de caricatura
está en él. La publicidad se encuentra en el segundo lugar y los juguetes
tienen el tercero.
- La
estrategia para captar a los niños es distinta. Son un público complicado que
exige rapidez de recompensa y beneficio inmediato.
- Otorgar
a los niños una gran experiencia. Así, seguro querrán repetir.
Anunciarte
quiere de mucho ingenio, desde crear un jingle
hasta que los niños lo recuerden y lo canten en sus horas de estudio. La publicidad para niños no se trata del rival más fuerte, si no, del más
creativo.
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