La caída de McDonald's
Al
parecer Mc Donald’s no esta pasando
por su mejor momento.
McDonald’s anunció su caída en la ventas no solo en los Estados Unidos sino también a nivel global, las ventas se han
derrumbado por los muchos escándalos en los que McDonald’s ha estado envuelto,
sobretodo durante el año 2014.
Entre los escándalos que han rodeado a McDonald’s se encuentran el escándalo
de la carne contaminada en el país asiático, las ventas en china bajaron debido
a que fue descubierto que McDonald’s estaba utilizando carnes poco saludable y
que en muchas ocasiones en sus productos fueron encontrado restos plásticos.
Entre
otros escándalos se encuentra; la falta de materia prima para sus papas fritas
en Venezuela y el cierre forzado de varios restaurantes en Rusia.
McDonald’s ha ido perdiendo clientes sobre todo en los Estados Unidos, en el que sus
clientes están cambiando sus productos por productos sustitutos.
Después
de todo esto, la empresa McDonalds anunció que estaría dividida en 4 segmentos,
como parte de su plan que busca darle un giro a su operación, con lo que espera
poder hacerle frente a la caída de sus ventas a nivel global.
¿Cuál crees
qué es la estrategia que McDonald’s debe usar para frenar su crisis?
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