La Publicidad de Género

La publicidad puede ser un arma de doble filo en medio de una era en la que los estereotipos atacan a cualquier persona, preferencia, religión y muchos otros aspectos de la vida cotidiana. En esta ocasión analizaremos, cuál es el papel que la publicidad puede desarrollar a la hora de establecer estos “ejemplos a seguir”.

Constantemente los avisos publicitarios ocupan uno de los primeros puestos de influencia para el establecimiento de estereotipos que no siempre son los mejores, ni tienen las mejores consecuencias. En el caso de las mujeres encontramos infinidad de estereotipos que al detenernos, uno por uno se puede concluir, que son estos los generadores en su mayoría de problemas de autoestima, problemas alimenticios y de depresión.

Ya que, al no obtener los resultados que se reflejan en la imagen, o el anuncio televisivo puede alcanzarse una frustración que sobrepase los límites y deje al consumidor predispuesto a un estado de desanimo. En caso de los hombres, se puede observar las mismas generalidades, se presentan cuerpos esculturales que dejan de un lado la apariencia saludable y convierten a la vanidad en su principal herramienta.

La publicidad debe obviar las diferencias establecidas en el devenir del tiempo en cuanto a los roles que las mujeres o los hombres pueden desarrollar; y necesariamente debe convertirse en un peldaño para que las sociedades tengan equilibrio tanto mental como emocional, centrando sus objetivos en brindar promesas de compra reales y alcanzables. Aclarando que no es necesario cumplir con ningún, efecto espejo para tener una vida plena.


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