La Publicidad de Género
La publicidad puede ser un arma de doble filo en medio de una era en
la que los estereotipos atacan a cualquier persona, preferencia, religión y
muchos otros aspectos de la vida cotidiana. En esta ocasión analizaremos, cuál
es el papel que la publicidad puede
desarrollar a la hora de establecer estos “ejemplos a seguir”.
Constantemente los avisos
publicitarios ocupan uno de los primeros puestos de influencia para el
establecimiento de estereotipos que no siempre son los mejores, ni tienen las
mejores consecuencias. En el caso de las mujeres encontramos infinidad de
estereotipos que al detenernos, uno por uno se puede concluir, que son estos
los generadores en su mayoría de problemas de autoestima, problemas
alimenticios y de depresión.
Ya que, al no obtener los
resultados que se reflejan en la imagen, o el anuncio televisivo puede
alcanzarse una frustración que sobrepase los límites y deje al consumidor
predispuesto a un estado de desanimo. En caso de los hombres, se puede observar
las mismas generalidades, se presentan cuerpos esculturales que dejan de un
lado la apariencia saludable y convierten a la vanidad en su principal
herramienta.
La publicidad debe obviar las diferencias establecidas en el devenir
del tiempo en cuanto a los roles que las mujeres o los hombres pueden
desarrollar; y necesariamente debe convertirse en un peldaño para que las
sociedades tengan equilibrio tanto mental como emocional, centrando sus
objetivos en brindar promesas de compra reales y alcanzables. Aclarando que no
es necesario cumplir con ningún, efecto espejo para tener una vida plena.
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