Tres sectores que se están viendo reforzados este año
Llevamos ya más de dos décadas de revolución tecnológica. Sectores enteros han cambiado desde la profunda transformación digital iniciada a finales de los años 90. Este cambio de paradigma ha hecho que muchas actividades económicas se hayan visto cambiadas por completo. Algunas han desaparecido prácticamente del mundo físico y se han trasladado a los espacios virtuales digitales. Hoy vamos a hablar de tres sectores de negocio digitales que han experimentado un gran impulso en los últimos tiempos y que están registrando un crecimiento muy grande en el número de usuarios.
El sector de las apuestas online podría seguir creciendo exponencialmente
La penetración de
internet en cada vez más hogares ha contribuido indudablemente al crecimiento
de las apuestas deportivas. Además, ahora es posible disfrutar de cualquier evento deportivo mediante
retransmisión online de alta calidad. Los amantes del deporte pueden
así explorar disciplinas deportivas poco conocidas en nuestro país sin
salir de sus casas. Ese es uno de los secretos del crecimiento asombroso
de las apuestas deportivas online. Y es que la posibilidad de
ver un partido de prácticamente cualquier deporte concebible mientras se
apuesta en tiempo real ha resultado ser una opción de ocio digital irresistible
para un gran número de aficionados deportivos.
El sector del streaming de contenidos está alcanzando hitos
históricos
El consumo de contenidos
audiovisuales en streaming está creciendo en porcentajes extraordinarios en los últimos
tiempos. Este año, el consumo de series y películas en plataformas como HBO o
Netflix se ha disparado. A tal punto ha llegado el pico de demanda, que las
autoridades europeas han tenido que decretar medidas de reducción de la calidad
del streaming para evitar un colapso de todo internet. Ante este
interés tan grande por parte de los usuarios, no parece descabellado pensar que
muchos de los nuevos clientes que están captando estas plataformas en lo que va
de año seguirán suscritos en el futuro.
El sector de los videojuegos arrasa en el escenario actual
La industria del
videojuego está viendo también como el interés por sus lanzamientos aumenta de
manera espectacular debido a la presencia cada vez mayor de videoconsolas,
ordenadores gaming y dispositivos móviles en nuestras casas.
Además, la generalización del sistema de juego cross-play o
cruzado dinamiza más si cabe la demanda (un jugador de videoconsuela
puede jugar con otro de ordenador y viceversa). Lanzamientos recientes como
Call of Duty: Warzone, Animal Crossing o Doom Eternal batieron récords de
ventas. La popularización del modelo de distribución freemium,
es decir, el jugador puede descargarse un juego gratuito y pagar por adquirir
mejoras o ventajas especiales está también contribuyendo enormemente al aumento
de la base de jugadores de videojuegos.
En resumen, el sector de
las apuestas, del streaming y de los videojuegos está experimentando
un gran pico de interés que está sorprendiendo a propios y extraños. La
pregunta del millón que cabe plantearse pues es la siguiente: ¿estamos ante un
nivel de popularidad temporal en estos sectores del ocio o se terminará
transformando en una tendencia sostenida a largo plazo?
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